More details on the conference will be added in the months ahead.

January 9, 2020

Now Accepting TCR 2021 Track Proposals

The 2021 Conference of Transformative Consumer Research with be held at The McIntire School of Commerce, University of Virginia on June 27 – 30, 2021

Conference Co-Chairs: David Mick & Rick Netemeyer, University of Virginia

2021 marks the 100th anniversary of the McIntire School of Commerce at the University of Virginia. In celebration of its founding and its long-standing commitment to economic and social well-being, the McIntire School is proud to share inspirations and affinities with the Transformative Consumer Research (TCR) movement and to host TCR’s next conference. In this document the 2021 TCR conference organizers are seeking co-chairs for individual tracks for the next TCR conference to be held at the McIntire School on June 27 – 30, 2021. Two of the new developments for the 2021 TCR conference are: (1) an extra emphasis, where possible, on bright-side topics (see more below) and (2) moving from 1½ days of dialogical track sessions to 2½ days in order to facilitate more research progress and deeper collaborations among the participants (this means that, for the first time, the conference fee will cover 3 nights of accommodations for those who choose to stay in the university dorms during their participation).

The track co-chairs will be responsible for
(a) defining a specific theme or project that the track’s group members will discuss at the conference,
(b) helping to select group members for the track,
(c) leading the tracking dialogue,
(d) and organizing and leading the pre- and post-conference activities.

Please read the following document in its entirety. 

TCR 2021 Call for Track Proposals