Building on the success of the Track 2 format at prior TCR conferences, we retain it for TCR 2021. Unlike Track 1s, the Track 2 format involves longer-term projects that teams of researchers have already committed to stay with. More specifically, these Track 2 sessions typically look to advance work in key substantive areas of well-being, including empirical studies that the teams conducted before the conference. As such, one of the advantages of these sessions is the opportunity for data analyses and writing, and planning more empirical work. Overall then, there is no open call for new track members in this category.
A growing number of TCR researchers collaborate directly with social impact organizations (SIO) to move research into action to positively impact well-being. This TCR Track 2 team will investigate and propose a framework to encourage mutually beneficial collaborations between TCR researchers and SIOs with the power to create social impact.
This track explores consumer activism within the context of hidden stigmas.We focus on micro-activism, smaller, everyday acts designed to affect social change, like commenting on an advocacy post. Specifically, we seek to illuminate positive outcomes of being part of a group experiencing stigma – the ability of stigma to motivate activism.
Our members will advance theory and practice around the nature, causes, and consequences of consumer poverty. We draw on diverse expertise to triangulate across theoretical constructs and develop a transdisciplinary understanding of impoverishment. We will ultimately build a model that informs research and approaches to poverty eradication.
This track continues collaboration involving TCR scholars and industry and policy practitioners seeking to enhance consumer well-being in multicultural marketplaces. With inclusivity among the top ten global consumer needs in 2020, we will tackle approaches for growing the scope and reach of diversity and inclusion-engaged marketing research, practice and education.
Scarcity–defined as a lack of resources and the feeling of having “too little”–is an increasingly prevalent societal issue. While the negative impact of scarcity is well-established, this TCR track questions whether scarcity might actually have a “bright side,” leading consumers to engage in positive social or environmental behaviors.
With data collected during the pandemic, we explore the concept of health as a social responsibility of individual members of society–something we “owe to each other”–and what a Social Health Belief Model might contribute as an expanded playbook for mobilizing individuals in response to a public health threat.
War and terrorism, marketplace violence, environmental and natural disasters, economic upheaval, pandemics, and health crises are disruptive forces that threaten the fabric of consumer lives and communities. Our track seeks to investigate the relief and resiliency that emerge for consumers and communities experiencing collective trauma and market disruption.
This track explores three key questions regarding consumer self-tracking technologies: (1) What aspects of self-tracking are beneficial for consumer well-being? What aspects are detrimental and undermine well-being?(2) How can consumers effectively use self-tracking technologies to enhance their health motivation? (3) Can companies use anthropomorphism as a tactic that is beneficial for both the company and self-tracking consumers?
Our multidisciplinary, multicultural team aims to achieve two goals: (1) to conduct a meta-analysis on the effects of e-cigarette campaigns (both anti-and pro-) on teen smoking and (2) to develop a conceptual framework to enhance the effectiveness of e-cigarette campaigns in curtailing teen smoking. Both primary and secondary data are to be used to test our framework.
This track focuses on the enablers and barriers to maintaining caregiver well-being and resilience. Bringing together service and consumer researchers–senior, early-career and doctoral scholars–working in the areas of elder and social care in a range of national contexts, with expertise in creative qualitative and quantitative methods and approaches–it aims to inform policy and practice to better support family caregivers.