A Track 1 session is a space of innovation for building a network of researchers with new and greater capacity to tackle pressing well-being issues (individual, societal, environmental, etc.) that are a function of consumer behaviors. These sessions are spaces of opportunity to experiment, e.g., inviting non-academic guests; working across the intersection of social problems; bringing in academics from across disciplinary divides to introduce new tools, theories, and perspectives; and including a stakeholder in the process of doing research. There are numerous pathways to benefit consumers and well-being, and we encourage tracks to explore many ideas and then share the successful ones.
Despite the growing interest in luxury, few studies have examined well-being and ethics in the luxury sector. This track aims to introduce the conceptualization of Transformative Luxury Research (TLR) as an emerging field that investigates the relationship between luxury and ethical business practices contributing to individual and collective well-being.
The saddest aspect of life right now is that science gathers knowledge faster than society gathers wisdom. -Isaac Asimov
The use of digital technologies (e.g., smart devices, online social networks, AR/VR) has been accelerating, yielding both positive and negative effects on well-being. This track will explore how consumer wisdom can be harnessed to maximize the benefits and minimize the harm of digital technologies to consumer and societal well-being.
All compromise is based on give and take, but there can be no give and take on fundamentals. -Gandhi
We will explore the digital compromises consumers increasingly make with fundamentals such as vulnerability and well-being. We seek to understand the power imbalance between consumers and corporations around ownership/custody of personal information.
Just as time and money are valuable finite resources, so, too is attention. We will explore consumers’ lay theories of smartphone distraction and the misperceptions that cause distractors to go unnoticed. Using a combination of interviews, surveys, and experiments, we will develop tractable interventions to help consumers become more aware of smartphone distraction.
Our mission is to develop an understanding of how heightening consumer mindfulness can transform into consumer actions that benefits consumer and societal wellbeing. Specifically, we want to extend our understanding of mindfulness as a mode of consciousness capability and how it can contribute to financial well-being and healthful eating practices.
Hard-to-reach populations underscore many TCR-related studies, however, how to do research that can advantage this varied group remains under-articulated. This session draws together practitioners/scholars to create an open-access repository of best practices on how to research, engage, and cultivate solutions to improve the wellbeing of different types of hard-to-reach populations.
As nonprofit organizations face the unparalleled combination of evolving audience financial behavior, fluctuating tax policies, and a global pandemic, fundraising must adapt. This track brings together academics and practitioners to create a research agenda and identify projects that examine the role marketing can play in the new world of fundraising.
This track aims to gather a network of researchers with an interest in exploring the impact of technological advances on food consumption/production and consumer relationship with food and how these technologies create alternative markets to enable consumer self-sufficiency via de(re)contextualizing food production, carving out implications for food well-being and sustainability.
Nearly 70% of millennials experience “FOMO,” the “fear of missing out,” which includes anxiety for viewing social media content. Social media can disrupt attention and cause maladaptive consequences. We aim to alleviate social media FOMO by developing and testing a mindfulness-based intervention to increase attention and ultimately well-being.
“Sharenting” is using social media to share information about one’s child. Conflicts of interest occur between parents’ desires to share, social groups’ desires to consume content, and children’s right to privacy. This track explores sharenting during a pandemic. We invite participants with a background in consumer privacy or related streams.
Cashless culture embodies what, when, and how we consume, catapulted by technological advancements in digital payment platforms (e.g., Venmo, GoFundMe, ApplePay). This track seeks to critically examine the sociocultural facets of cashless culture (e.g., people, processes, technologies) and the transformative capabilities of cashless culture for consumer well-being.
Covid-19 constrains social proximities, having unforeseen consequences. This track investigates these issues, examining changing patterns of sociality that amplify reductions in social affiliation. These concerns are extended to the theoretical considerations of situated cognition, voluntary solitude, and changing relational models to reconsider new and evolving forms of positive social engagement.
The technological integration in society has brought some challenges –particularly consumer vulnerability issues in the world of big data. In this track, we aim to understand how consumers feel and react under potential breaches and biases in the data-rich environment and how public policy can help to address such vulnerability issues (e.g., consumer privacy and equality issues) in the world of big data.