More details on the conference will be added in the months ahead.
Hosted by University of Virginia’s McIntire School of Commerce in Charlottesville, Virginia
TCR conference organizers are seeking co-chairs for individual tracks for the next TCR conference to be held at the McIntire School on June 27 - 30, 2021. Read more
Transformative Consumer Research (TCR) is a movement within the Association for Consumer Research (ACR) that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world. The TCR movement was formally started in 2005 after decades of this kind of work by many top consumer researchers. Since 2005, the TCR movement has gained significant traction and has held five successful biennial conferences.
The deadline for submitting a track proposal is May 31, 2020.Submit Proposal